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Men and women make mating decisions very differently, he speculates.

Men tend to act like single-issue voters: If a prospect is not attractive enough, he or she usually doesn’t qualify for a first date, period.

”(Sure, but I mean, who would want an ugly, broke jerk sticking faithfully by their side?

)Royzman said that among his students (not in a clinical condition), men tend to spend much more on physical attractiveness, and women spend more on social attractiveness traits like kindness and intelligence.

Edward Royzman, a psychology professor at the University of Pennsylvania, asks me to list four qualities on a piece of paper: physical attractiveness, income, kindness, and fidelity.

Recent research has examined what makes people desire each other digitally, as well as whether our first impressions of online photos ultimately matter.

"Online, this might result in males restricting their potential mates.”is two decades old, but new, fast-growing apps such as Tinder have shifted the online-matching emphasis back to looks.

Tinder dispenses with the idea that it takes a mutual love of pho or Fleet Foxes to create a spark; instead, users of the phone app swipe through the photos of potential mates and message the ones they like.

She points out a few other tips in her “Tinder glossary:” “Most players reflexively swipe left [reject] at the sight of a toddler or baby,” but posing with your adorable Lab can be an “effective misdirection.” And then there’s the iron law that “95 percent of players who choose a calling card that does not include a clear shot of their face are unattractive.”It’s not the first time in history that a face plays such an important role in one’s fate.

Physiognomy, or the bogus theory that we can predict a person’s character from their features, was once a widespread doctrine.

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